Many companies invest a lot of time and money on enhancing the design of their products to:
Create products for specific customer segments. Small changes in product design (watches) might make them appropriate for various ages, cultures, or groups of people. While the watch’s primary function remains constant, children and adults may prefer alternative looks.
Create a new “target” market. In a highly competitive market, a corporation may need to create a target market for itself by producing items with new designs to distinguish its products from those of its competitors. This can be applied to regular items like locks, mugs, or cup holders, as well as valuable items like jewelry, laptops, or automobiles.
Brand enhancement. To improve a company’s brand, creative designs are frequently paired with highly distinctive marks. Many businesses have effectively changed their brand image by putting a major emphasis on product design.
In ordinary language, “industrial design” refers to the visual and overall function of a product. An armchair is regarded as “beautiful shape lady” if it is both comfortable to sit in and eye-catching. As a result, for businesses, product design often entails developing functional and aesthetic qualities of the product while also considering other issues like market accessibility and cost of produce, ease of transit, storage, maintenance, and transfer.
However, in the spirit of intellectual property law, industrial design just refers to the external look of a product. In other words, it merely refers to the look of the armchair. Although a product’s design may include technical or functional elements, industrial design as an intellectual property item refers exclusively to the final product’s aesthetic features and is thus distinct from any technical or functional specification.
Industrial design is important for many different types of mass-produced products as well as individual crafts, including technical and medical instruments, watches, jewelry, and luxury goods; household goods, toys, electrical equipment, and furniture; automobiles; architectural works; and textile and sports equipment. Containers and packaging for products are also elements of industrial design.
Generally, industrial designs consist of three-dimensional elements such as product shape, two-dimensional elements such as decorations, patterns, lines, or colors, or a mixture of two or more of these features.
