There are major reasons for businesses to protect their designs:
Customers are frequently drawn to a product by its design, and customers’ decisions to select one product over another are influenced by this. This is especially true for kinds which have same functions like knives, lamps, hairbrushes and even automobiles, computers. Due to the commercial importance of designs to the success of products, keeping designs against competitors’ copying and imitation is a key component of the designer’s and manufacturer’s business strategy.
Beautiful industrial design can boost the commercial worth of a company and its products. The greater the success of an industrial design, the greater its worth to the company. Industrial designs, as a corporate asset, must be completely managed, controlled, and protected.
Industrial design is essential to the effective marketing of a variety of goods and contributes to the development of a company’s brand. Industrial design protection ensures that their use is exclusive and is a crucial part of a company’s marketing plan.
Protected industrial designs can create additional revenue for your company by charging a fee to transfer the right to use the design to others (licensing) or by selling the rights to the registered design.
